These guys are absolutely the best. We dealt with a few different companies in the Santa Monica area first, but are SO GLAD we went with Elite FloorCovering in the end. From the moment we walked into their showroom, it was obvious that they were a cut above the rest. Starting from their superior selection, (we ended up there because they carried the best hardwood manufacturers which I had researched online and some stuff we absolutely LOVED which we had not seen anywhere else), to the exemplary customer service (Carrie was friendly, knowledgeable and patient every time we spoke to her), to the quality and care taken by the installers (Ray and his team are amazing!), to the flexibility they showed us with a last minute schedule change they accommodated. Not to mention, they even were able to get us an unexpected discount on the hardwood AFTER we had already agreed on a price! We had a 5-star experience all the way through. Please do not go anywhere else than Elite Floorcovering.